SEO and PPC both have the same goal: to increase relevant traffic to your website that converts into sales or lead generation. Pay per click and SEO accomplish this goal in slightly different ways with different advantages and disadvantages. The decision to pursue SEO or PPC is specific to your business, what keyword phrases youa��re pursuing, and your competitive position in the online marketplace.
SEO plus PPC
It need not be SEO vs PPC for you. It can be SEO plus PPC for optimum traffic generation. Use SEO to get high rankings on the SERPs for your web pages, and use PPC to promote short term projects like product launches and/or limited time offers. Many marketers have successfully used a combination of the two to boost their web pagesa�� rankings and significantly improve their bottom line.